Long tail SEO has advantages and drawbacks just like any other circumstances. The reason why concentrating on long tail keywords is hard because the number of searches for long tail is normally lower than the searches for short tail and competitive.

Advantages:

a. It is simpler to rank well than major keywords since the competition is much lower.

b. Long tail SEO means Internet users know exactly what they’re searching for so there’s a great chance of conversion.

c. Use long tail keywords related to the main key terms help improve your site rankings. Write quality contents that also links to your other articles. The more related articles, the higher search engine ranking.

Disadvantages:

a. Long tail keyword is very specific that’s why there are only few Internet users searching for it. The more detailed it gets, the poorer the search volume. The long tail keyword to be used must be studied carefully in order not to waste the efforts exerted.

b. In spite of the fact that the search volume is low, you have to target several long tail keywords for you to earn profit.

It’s true that your site can live without long tail keywords. Long tail SEO has drawbacks but for your site to get traffic for competitive keywords, you need to rank well. The truth is you can’t rank high with just one post and few bookmarks.

Long tail SEO is basically a site requirement you need to do and not just an option. If you want your website to rank high and increase traffic, use long tail keywords in your articles. Who knows, the traffic driven by long tail SEO can be converted to sales.

Niche specific directories mainly focus on quality over quantity. One of the benefits acquired from using niche specific directories is the supply of static links pointing to your site. Another advantage is it also increase the relevancy of the site when it comes to search results. Some niche specific directories are without charge.

Directories also encounter problems like websites claiming to provide better indexing services but actually place your site to not so organized categories and call it a directory. Sites listed to this fake directory are eventually banned from Google. There are also duplicate directories, different domain names but one owner and webmaster.

Ensure to have research and investigation of the site directory to be able to prevent from money loss because directories not spending resources for marketing and branding are not that reliable.

Nowadays, site directories are found to be not much of help in terms of getting traffic. Search engine results are more reliable than site directories as deemed by Internet users especially when the search engine results are provided by an organic SEO company.